Unlocking latent demand in an industry that represents 10% of world GDP


The travel industry is ten percent of global GDP, large companies as well as digital enablers from media to leisure to entertainment are working together in our ecosystem because it’s in their interest to do so.


They are natural allies and they’re creating propositions which are empowering individuals, they’re unlocking latent demand not just trying to ship products in a supply-side world but really empowering the individual to experience and to enjoy.

In our travel ecosystem we work with some of the biggest companies in the world who are being mobilised, monetised and empowered with some of the best entrepreneurs in for the benefit of global citizens.

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15 June, 2016

Harvard Business Review – Ecosystem Economics Talk

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