Active Investments

Ariadne’s investment portfolio represents organisations set to shape the future of industries. These are Digital David’s enabled by Goliath’s and our Entrepreneur Country platform to change the way people work, live and play.


Quill is a global content marketing specialist, purpose-built to efficiently produce high-quality content to brands, 24/7/365, at unparalleled speed and scale, for thousands of products across multiple topics, languages and formats. Quill is built around three unique capabilities: its global network of content creators, proprietary software and its experienced account management and in-house quality control. It provides efficient, cost-effective and scalable solutions to both in-house or content creation agency models, delivering bespoke, high-quality content across an unparalleled number of topics, formats and languages. Quill has served over 160 clients across 13 countries, including House of Fraser, Boden, De Beers, Google, STA Travel, Regus, Screwfix, DFS, Radisson Blu, Virgin Holidays and Mothercare.  Quill’s Founder & CEO, Ed Bussey is a three times successful entrepreneur who has previously been backed by Balderton Capital.  Exits achieved in previous businesses: ZYB acquired by Vodafone Plc and Fig Leaves acquired by N Brown. Quill was awarded a place in the 2016 Deloitte Technology Fast 50 – a ranking of the UK’s fastest-growing technology companies.  Its other investors include Smedvig Capital.

Money Dashboard

Money Dashboard is a free online personal financial management service. It provides users with the ability to view all of their online financial accounts in one place and is powered by Yodlee, an account aggregation service used by many of the world’s leading banks and financial institutions.  It serves over 100,000 customers. Money Dashboard has an innovative and proven revenue model; the product is free for consumers but monetise the rich data they collect by creating research on UK consumer spending.  Money Dashboard is starting to monetise its data with a service for Asset Fund managers: based on individual payment transaction anonymously aggregated, Money Dashboard can predict an inflexion in quoted company revenues months before public earnings report. The company won a 2017 Banking award for best personal finance app.  Money Dashboard also has the largest complete record of UK consumer spending data with a database of >200m bank transactions spanning 7 years.   Other investors in the company include Calculus Capital and Par Equity. is a digital platform that specialises in streaming electronic music festivals, clubs and event, live and on-demand. It is the leading video distributor in the industry with an end-to-end proprietary system incorporating track, ticket and merchandise sales.  The company works with over 3,200 different festivals, clubs brands and events, working with 6,400 of the world’s leading electronic artists.  It has experienced rapid growth, with viewership and engagement having grown >1000% between 2014 – 2016.   It has offices in Ibiza, Berlin and New York.


“DataIQ”, the trading name of IQ ddg Limited, is currently building a fast growing community of data-driven, cross function professionals from FTSE 100 large and mid-market organisations.  It provides essential, independent, trusted advice and insight to give these organisations the best chance of success. The DataIQ business was launched in 2011 by leading data governance specialist DQM Group with the backing of trade bodies and major customers.  DataIQ was separated from the DQM Group in late 2015 and is now a standalone company passionate about promoting data as a valuable business asset and advising on best practice. The company provides fast access to trusted, independent insight, help and advice on close to every area of data management to ensure customers are protected and can profit from their valuable data assets.

Made TV

Made TV is the largest holder of local TV licenses in the UK, covering more than 11 million people across 6 TV channels/stations in Bristol, Birmingham, Cardiff, Leeds, Liverpool and Tyne & Wear. The company recently (November 2016) acquired 3 new TV licences in Birmingham, Liverpool and Mold. Made TV aims to become the premier source of all local information, entertainment and events across the whole of the UK connecting businesses and consumers in a way that is lacking in the UK market. Made TV will be carried with prominent EPG (Electronic Programme Guide) positions on all major platforms including Channel 8 on Freeview and Channel 117 on Sky. Made TV is led by Jamie Conway, who was Head of Broadcasting for City Channel in Ireland from 2005-2009, where he oversaw the expansion from one to four channels at a fraction of the expected cost.  At Liberty Global, he led the acquisition and integration of multiple channels in Central Europe. Jamie is an impressive operator in the media space, and is creating a real breakthrough in terms of how people advertise locally, and how great content can be created extremely cost effectively.


Matternet is creating an automated transportation system, through a network of unmanned aerial vehicles (drones) coordinated with a proprietary software platform/cloud routing system. The current target vertical is the pharmaceutical market to deliver in areas that are inaccessible due to conflict, inaccessible infrastructure. It can, therefore, be used to deliver high value, time sensitive medical supplies (and other essential materials) to the developing world, or over traffic-jammed streets. Going forward, the system will be particularly useful for the last mile of logistics for businesses, which is the most expensive and least efficient aspect of delivery, and other shipping applications.  Their first product, the Matternet ONE drone and cloud routing software has been certified for beyond-line-of-sight logistics operations by the Swiss Aviation Authorities and is being deployed by Swiss Post and Swiss World Cargo in Switzerland.  The firm has recently partnered with Mercedes-Benz to create a concept car that will change the way small packages are delivered.  Other investors include Andreessen Horowitz, Mercedes Benz and QueensBridge Venture Partners.


Medikidz mission is to improve the quality of life of young patients through education, by becoming a trusted global brand for children’s health. Medikidz have built a multimedia health education system for children.


Norwood Systems was founded in 2011 to develop and supply the best possible global mobility and roaming solutions for mid-size to large organisations. The company’s current cloud services offering, CORONA (Corporate Roaming Network Access), delivers the world’s most advanced international roaming solution leveraging non-cellular networks. CORONA integrates mobile devices securely and seamlessly with the organisation’s existing voice assets – the PBXs and voice WAN links that make up its private voice cloud – no matter where they are. Norwood Systems is working with a number of global partners, committed to participating in Norwood Systems’ rollout of the CORONA service platform.

Orson and Co

Orsons are narrated illustrated digital editions of stories that integrate music and other custom assets to enhance the reading experience. The curated stories are distinctive because of Orson’s uniquely fluid design and intuitive interface.  Orson & Co has developed a touchscreen media format called Orson, already on the App store. The Orson unlocks the power of touchscreen devices by creating mass bespoke reading experiences that speak, teach, share and delight. Orson’s interface re-designs story-telling and engages users through interactive media & social connectivity.   The Orson platform is a new app-based “bookshelf” that will curate and distribute titles. Orson’s first deals pave the road to new revenue streams for publishers, allowing them to monetise backlist content.


The Playrcart app allows users to browse and watch video content (e.g. film trailers) and then buy related products (e.g. cinema tickets) in the player in real time with no 3rd party site redirection. The app acts as an enabler, creating a new ecosystem to market, promote and retail products using web based video. Currently the company is targeting the film vertical with plans to move into gaming, fashion, and live events. The company has managed to secure premium content from numerous film studios. One of the app’s key beneficial features is that it avoids wastage in e-commerce through 3rd party site redirection. Playrcart distributes content through hugely scalable platforms of publisher partners. Playrcart has secured exclusive commercial terms in UK with Picturehouse (part of Cineworld) for ticketing & Cine Hoyts (part of Cinepolis) in LatAm, as publisher partners. It has also negotiated a deal with Metro International (Chile).


Shopitize is a unique mobile marketing platform that enables brands and retailers to grow sales and drive loyalty by giving tailored offers and promotions to shoppers. It provides brands with alternative couponing and promotional methods at a fraction of the standard cost. The company’s algorithms are capable of processing 95% of physical receipts within 60 seconds. Actionable shopper data immediately provides useful shopper insights to brands, retailers and publishers. The technology has open architecture, is fully automated and based on a robust mobile marketing automation platform, analytics and customer service portal. The company has run 40+ client campaigns for Tier-1 clients, including leading international brands and publishers.  The company has recently initiated a new enterprise strategy, with a SaaS product and extended its international reach to serve clients in Australia.


SoundOut is the next generation product testing platform, fusing the worlds of crowdsourcing and machine learning to reveal the interrelationships between product appeal, perceived value and pricing. This enables SoundOut to predict sales, reduce waste and increase the profit margins for their retail clients.  The fully automated predictive insight platform allows any type of media (images, audio and video) to be tested.  The 2m+ panel members then predict how the item will perform with any target demographic.  The platform also allows for real time update information on panel members.   It started as a  a web based music technology and data company to predict the market potential and demographic resonance of new music. SoundOut has successfully replicated its model in the Fashion industry. First customers included New Look and Dorothy Perkins (Arcadia). SoundOut help clients decide what to stock, how much to buy and where to price – all on an item by item basis. Across a typical retailer’s range (e.g. fashion/accessories) SoundOut can accurately categorise the best and worst sellers with over 80% accuracy.  Their cloud-based enterprise platform, launched in 2016, is already being used by some of the major household brands in retail.  One of its major clients is WGSN (global trend and insight business.


Taggstar is a B2B SaaS e-commerce conversion play that enables e-commerce companies to increase conversion rates and dwell time. Taggstar designs and creates intelligent SaaS ‘guided selling’ solutions to improve consumer online experience and accelerate product-buying decisions. The software achieves this by overlaying dynamic information on product webpages, displaying stocks available, last purchased time and special pop-ups for fast selling “on fire” products, so as to create a sense of urgency and engagement with the customer that delivers a superior shopping conversion. The company’s proprietary Trend Detection Algorithm (TDA) engine analyses web traffic in real time and recognises the optimal and most effective message (or combination of messages) to display to potential buyers. The company launched with Shop Direct Group, a £1.7 billion retailer including brands such as Littlewoods, Isme and, in February 2014. Taggstar’s clients include Shop Direct, Argos and Thomas Cook.


Teads is a global technology group which specializes in creating innovative video advertising inventory at scale and automates transactions between buyers and sellers. With presence in North America, Latam, Europe and Asia, the company distributes video advertising for the world’s leading brands, including: Heineken, Acer, LG, Samsung, Evian, Adidas, The Economist, FT, Forbes, Le Mond. Teads is the industry’s most advanced video SSP (Supply Side Platform), allowing premium publishers to create extensive video advertising inventory, monetize their sites using instream and Teads is a global technology group which specializes in creating innovative video advertising inventory at scale and automates transactions between buyers and sellers. With presence in North America, Latam, Europe and Asia, the company distributes video advertising for the world’s leading brands, including: Heineken, Acer, LG, Samsung, Evian, Adidas, The Economist, FT, Forbes, Le Mond. Teads is the industry’s most advanced video SSP (Supply Side Platform), allowing premium publishers to create extensive video advertising inventory, monetize their sites using instream and outstream advertising and optimize revenues and placement fill-rates.