One of our clients is a leading developer of wireless voice and data communications systems for the enterprise market. They have developed a new class of wireless communications infrastructure that promises to revolutionise how employees communicate within their work environment. It is an office network for the wireless generation using BluetoothTM technology.
Bluetooth has yet to be taken up by major European telco's although analysts now suggest that Bluetooth will be a major player as a complimentary wireless communications technology alongside WLAN. A recent Forester Research B.V. report predicts that by 2006 there will be 235 million Bluetooth-enabled devices, being present in 73% of mobile phones and 44% of PDAs, in comparison to market researcher Gartner Dataquest's forecast of 40 million WLAN-enabled PC's by the same year.
Forester believes that while WLAN will dominate public access points and laptops (a predicted 72% by 2006), Bluetooth will lead device-to-device communication in both the office and home due to its more economic costs and power consumption as well as its support for real-time applications such as voice. The importance of Bluetooth in emerging mobile devices and its importance for the future uptake of GPRS devices means that Bluetooth is a must-have technology for mobile operators.
There is a clear gap in the market for solutions that deliver productivity benefits in a simple and scalable manner. Our client company is focused on addressing this opportunity with an easy-to-deploy and cost effective wireless office systems for voice and data communications.
Our client's award-winning wireless infrastructure system breaks new ground with its functionality and simplicity of deployment across one or more office sites. It can be integrated with existing front office and back-office systems, providing users with improved connectivity between their mobile handset, headset or PDA and existing enterprise applications, such as PBX, ERP or unified messaging systems.
The opportunity targeted by this company represents a potential multi-billion dollar market for wireless enterprise communications systems. They are uniquely focused on delivering a corporate telephony and data solution that delivers tightly integrated, continuous individual connectivity within office environments.
If you are interested in finding out more about this company, please e-mail Kate Goldman at kate@ariadnecapital.com or call +44 (0) 20 7653 0204.