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 Volume 1, Edition 3
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ISP, Portal, Domain names
Profile: A pioneering Internet addressing business…

The domain name market is a multi-billion dollar market that continues to grow. Domain name registrations are accelerating as businesses and individuals view an Internet presence as imperative and as companies increase their use of domain names to promote specific products and services. One of our clients is a ground-breaking Internet addressing business that has built a technology platform and user base to enable rapid expansion of the current Internet domain name system through the use of more descriptive and useful domain names in users' native languages.

This company has demonstrated strong consumer demand for its products, generated substantial revenue, grown its user base to 67+ million Internet users and captured worldwide attention. This is the first private company to successfully address the nascent and lucrative market for new Internet domain names. By offering domain names with descriptive, easy-to-remember extensions (such as .shop, .inc, .kids, .mp3, .xxx and .tech), New.net makes it easier for businesses to market their products and services online and easier for consumers to navigate the Internet. Over the next two years, the company will continue to build a worldwide network of domain name registries and Internet users that will become a leading player in the multi-billion-dollar market for domain names and services.

This company is currently building the technology needed to sell domain names in foreign markets using non-Roman character scripts (e.g., Japanese, Chinese, Arabic, etc.), which they believe will be extremely popular among Internet users in such markets that currently are required to browse the Internet using the English alphabet.

Finally, the company believes that it will be well positioned to extend the use of its simplified domain names to wireless Internet devices as the mobile market grows significantly in the next few years.

© Ariadne Capital Ltd. 2001