Climate change is one of the single biggest global issues this century. It will drive legislation, impact commercial decisions, and inform consumer choice. The build up of greenhouse gas emissions, particularly carbon dioxide, is the problem, and the market evolving to deal with that problem is estimated soon to be worth 1% of global GDP, of which over £5bn is identifiable today.

One of our clients is making a solution to the grand scale of the global warming problem accessible, by translating an invisible threat (carbon dioxide) into a tangible benefit (trees, for example), combining simple messaging with practical action.

This company generates revenue through the assessment of a client's carbon emissions and then the sale of "branded carbon offset" comprising reduced or sequestered emissions generated from high quality sources such as long-term indigenous forestry, biomass fuel conversions, energy efficiency projects and solar power installations. By providing its client with the benefit of its packaging and communications skills surrounding the sale of offset, this company turns carbon risk into a brand asset.

This works for individuals and influencers such as the media as well as for corporations looking to demonstrate their environmental responsibility to internal and external audiences.