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Subject: Ariadne Capital Journal Volume1 Edition3 / Bluetooth Article

Dear Editor,

I read with interest, as usual, the recent issue of the Ariadne Capital Journal.
May I respectfully suggest that the article on Bluetooth would have had a higher degree of credibility if it had taken on more directly thee competitive positioning of Bluetooth versus 802.11b wireless Ethernet.
While I am not sure I would fully subscribe to Bill Gurleys arguments [in his article “Bye, Bye, Bluetooth” (CNET, 13-08-01)] regarding the eclipsing of Bluetooth by 802.11b, his arguments are best not ignored.
In the Bluetooth article in the Journal, I did not find 802.1 lb mentioned by name, though perhaps the author included it with his reference to “wireless LAN”.
I would add a personal datum to the prospects for Bluetooth, at least in the PC space, that might be of interest. The current thinking at Phoenix Technologies on whose Board I sit, is that Bluetooth has lost its momentum as an interconnect technology in the PC world. Bluetooth is showing up with decreasing frequency as a design consideration or specification in the deals Phoenix is seeing. For the record, Phoenix IP shipped on about 85 million new PC devices or appliances in 2001 so they have a pretty good perspective on what is happening in the device world EXCLUDING mobile phones where they have little penetration.
The Bluetooth play may be concentrated in the phone world, which is substantial, but in the office world, Bluetooth will be in great competition with 802,11b...or so it seems to me.
Anyway, a more overt treatment of Bluetooth’s principal competitor 802.11b may have added some useful balance and value to the piece in the Ariadne Journal, from the readers perspective.

Tony Morris,
Mindspring


Tony Morris is Managing Partner of Morris Ventures, a venture capital partnership focussing on emerging technology and Internet companies. A Director of several companies including KVS plc, Digimask, InterProvider Network, Saleslogix and Phoenix Technologies Ltd, Tony Morris has nearly 25 years of experience as an entrepreneur, consultant and investor in technology industry in both the UK and the US. He holds an AB from the University of Pennsylvania and an MBA from Stanford University.

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