Enabling Technology, Software Development
Profile: Strategic Advisor for Software & IT Services Firm to Develop European Market

The New York-based Company provides software developers based in China at a quarter of the cost of their Western counterparts.  Its growth strategy encourages close partnerships with software developers and IT services firms, where software is a critical component of their offering.

The Company, whose services include e-marketing, project management, outsourcing and design, has developed an integrated business model that combines technical, project and relationship management teams in the West combined with development teams located in China in Taiwan.  The Company is able to work with clients using best-practice work flow and methodologies to significantly reduce costs related to programming and expand profit margins.

The Company has already partnered with clients such as Revlon, e-garden.co.uk and Almay.com, and is looking to actively expand its business by both increasing business with existing clients and developing new client bases.

Ariadne Capital is helping the Company grow in the European market by identifying appropriate partners as the Company itself underwent a reverse takeover onto a Bulletin Board listing ahead of a full listing on the NASDAQ stock market.  Ariadne Capital leveraged its extensive network to arrange introductions with like-minded companies that complement the Company’s business.