In the last year, 5 million patients in the UK alone consulted an alternative medicine practitioner. Globally, demand for these treatments is rising sharply as consumers become increasingly aware of its many long-term benefits and as the link with traditional medicine becomes closer. Today’s pace of life is more stressful than ever before and employee health is a key issue for all businesses. Alternative therapies are now proven in complementing existing western medical treatments for preventing many stress-related illnesses and diseases.

Taking advantage of this trend and using the very latest techniques, one of our Clients, Real-Alternative^TM, plans to offer a comprehensive range of superior-quality holistic and alternative health services to balance mind and body. So much more than just a beauty spa, it is focused on providing preventative health solutions and providing a total experience for men and women in a luxurious environment at the forthcoming landmark health centre.

With premium quality products from recognised global leaders and in partnership with both health-conscious companies and local communities, only Real-Alternative^TM will offer such a unique combination of leading-edge services all under one roof. Based around some of the newest-oldest thinking like Ayurveda, an ancient Indian healing system and the latest approaches to alternative health, clients can achieve a more fulfilling and healthier life through achieving physical and mental well-being. Services to be offered will include:

• Stress management
• Life coaching
• Nutritional advice
• Ayurvedic hands-on massage treatments
• Shiatsu
• Reflexology
• Osteopathy
• Acupuncture
• Aromatherapy: head massage, relaxation and harmonisation
• Non-invasive, anti-aging treatments for face and body
• Information Library on Complimentary Medicine & Research
• Corporate well-being packages
• Individual, tailor-made consultations and programmes
• High Quality own-branded products for men and women

Real-Alternative^TM begins with the launch of an exclusive centre off London’s Harley Street, and will be supported by a significant press campaign  to showcase Europe’s market-leading anti-aging system. This will be followed by the creation of a flagship venue in London's growing business and financial district. The vision is to quickly expand thereafter. An opportunity to develop a close association with clinics in Europe will further enhance the growth rate, with future potential to open up complimentary businesses on other continents.

Ariadne Capital is currently working with Real-Alternative^TM to develop the Company's business proposition, introduce the Company to potential strategic partners, and strengthen the Company's Advisory Board.