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Interview with Deborah Magid, Director Strategic Alliances, Software
Group, and Venture Capital Group, IBM
By Alex Rahaman, ETRE Correspondent |
Deborah represents IBM's software business to
the venture capital community, building ecosystems for this $14bn global
business stream by identifying new opportunities with venture backed
portfolio companies. As a part of her role, she introduces venture firms and
portfolio companies to IBM’s strategy and scouts for new business
opportunities. Today she shares her past experiences and views on emerging
technologies and markets with our ETRE correspondent, Alex Rahaman.
Q. Where did you start your career?
I started my career as a Cognitive Psychologist after obtaining a
Masters degree in that discipline from the University of Connecticut. After
a few years within Education, I moved to GE Information Services, and then
AT&T specialising in Human Engineering, that is, Human Interface Design.
In January 1998, I joined Taligent, the JV
between Apple and IBM, where I directed the Human experience team, before
moving on to IBM's websphere division.
Q. How does your role fit into the wider IBM
Organisation?
My role is a new role which has come into being following some internal
discussions in 2000 which centred around IBM's relationship with the venture
capital community. It was decided that each core business stream should
create a role which is committed to developing these relationships.
The key aims are to increase the understanding
in the VC community of what types of products and services might be
strategically important to IBM and, as a result, facilitate the VC
community’s discussions with the appropriate people. I have heard my role
referred to as IBM's ‘Pathfinder’! This is definitely the best job
I’ve ever had.
Q. What are the three ‘hottest’ types of
business for the Software Group?
Three interesting areas for us at the moment are:
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Web Services – The enablement of business
applications, which ties in nicely with IBM's integration business.
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Grid Computing – This exciting area touches
all parts of the IBM business, with both Hardware and Software divisions
actively trying to define how best to commercialise this proposition.
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Business Integration – Any types of business
which have applications, processes, or information which can ‘Cross
Worlds’ and enhance software integration is interesting for us,
particularly relating to our Websphere operation.
Q. How does the investment process work?
I have no budget or product responsibility. My role is purely to
facilitate information, discussion and negotiation. All investments are made
by the relevant business stream. They may ask me to search for interesting
companies in a specific space or I may take an opportunistic view and bring
them companies that may be of interest.
Q. What was your lucky Break?
I have had two lucky breaks. Once the phone rang and it was a friend
asking me if I wanted to work for AT&T. I was working in education in the
time and did not see how to take my skills into industry, particularly
information technology.
The second break was a similar call in 1995 when
someone asked me to work for Taligent, another cold call which led to a
radical change in my geographic and professional life.
For more information on IBM, see: http://www.ibm.com |
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