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Interview: Ariadne Capital Executive-in-Residence, Roger Ashby
By James Peck, Contributing Editor

Roger Ashby is a serial entrepreneur with broad experience in starting technology businesses, particularly businesses arising from university research. Roger is the individual who foresaw and proposed the need for seed funding, which the government accepted, resulting in the creation of the £40 million University Challenge Fund. The Fund was launched in 1998 and was allocated to 14 universities.

He has also helped start companies in various disciplines, the most successful of which, Kymata Ltd (an optoelectronic components manufacturer), reached a valuation of $600 million after 3 years. In 1997, Roger was awarded the prize for Managing Director of the Best New Business by KPMG.

Contributing Editor, James Peck, speaks with Roger about university spinouts: how to best succeed and the pitfalls to be avoided.


Q: How did you get involved in University spin-outs?
In 1995 I was contacted by David Sainsbury who ran the Gatsby Trust. He was concerned that although plenty of money was being pumped into universities there was very little coming out in the way of innovative commercial ideas. It was only really Oxford that was doing anything in this respect. So we tried to emulate the Oxford model - it was Southampton who was the first university to co-invest in this kind of technology transfer.

Q: Where had universities been going wrong?
In universities, innovation is internally focused. It is driven by a high level of academic curiosity rather than commercial gain. Oftentimes, faculties do not communicate sufficiently to marry an idea in one department to an idea in another. There are problems like rivalry, academic priorities, patent and publication issues or even geographical location that often prevent a ‘killer application’ emerging. An outside body can marry research outcomes with industry needs and bypass these institutional problems.

Q: Are academics necessarily the right people to then run the spin-out?
Not really. You need a strong management team and there are few scientists who have experience running businesses. It takes a long time to take a raw piece of innovation and make it patentable. Plus there is the problem of pride: if you’ve had the original idea and then have to see it wrangled over and perhaps carved up and sold off, that can present problems. Universities need outside help in providing, a high profile CEO or a strong board who will drive the business.

Q: So what incentives did the Gatsby Trust offer to ensure the ideas kept flowing?
Well, we set up a system whereby any revenues generated were split three ways between the inventor, the investors and the university. This led to a huge influx of ideas; it was a real turning point and is now the standard procedure at most universities. Offering the university share options is also an effective method of ensuring that they really support their spin outs. Spinning out companies costs nothing and the rewards can be enormous but in comparison to America, British universities are very poor at doing so.

Q: So how did you get it so right with Kymata?
Kymata is a prime example of an outside body putting together two disparate concepts and creating a world class company. We took innovations in fibreoptics and microchips from two different universities and created an optoelectronic components manufacturer. Starting with a fairly modest investment in 1996 we then reached a valuation of $600 million by 2000. Hunter Fleming is another good example; they kept the scientists on board in consulting roles and kept the university involved with share options. The real breakthroughs came with a strong board and people outside the academic community championing the business. There was a good blend of commercial acumen and academic curiosity.

Q: Where do we go from here? How can universities spin out more Kymatas and Hunter Flemings?
Universities have become a lot better. Manchester, Bristol, Imperial College London, Southampton and Bristol are all improving their tech transfer infrastructures. Universities now spend £4.5 billion on research - this is comparable to Ford, BT and IBM budgets. But I still think universities need to improve communications between faculties. They still work in ‘silos’ where perhaps understandably, there are conflicts between research, teaching and business.

Roger Ashby is an Executive-in Resident at Ariadne Capital. For more information about Roger, see: www.ariadnecapital.com

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