| |
Everybody
has experienced a meeting that has caused eyes to glaze
over; perhaps it was a meeting with your financial advisor
to discuss your investments, or one of those rare, but
ever-present business meetings, that doesn't stimulate
the ears. It's not uncommon to leave these meetings
not fully comprehending what the speaker meant to communicate.
"85% of the information
in your brain is stored visually."
The Big Picture, from
Cognac, promises to turn the meeting around by presenting
that information visually, in a type of "beer
mat" that one would use to doodle on to convey
ideas during a meeting in a bar or a pub.
Big pictures will not
only keep your audience alert and focused, but can
also be used to improve sales, train staff, raise
funds and publish ideas and public information. In
fact, Cognac is so sure of its product, they guarantee
a Big Picture will convey your message to the audience
within 10 minutes.
Benefits include:
Improving Sales: Your
client is guaranteed to be "on board" after
10 minutes so you can move to close instead of re-explaining
your aims.
Raising Funding: Stand
out from the competitors and impress investors with
an attractively illustrated big picture
Publishing Ideas: Use a big picture to condense
your book, speech or workshop into ten minutes, allowing
you to attract more interest in less time.
Recruiting & Training
Talent: Using a big picture to demonstrate the values
and infrastructure of your organisation can enhance
the induction and training process and instil the
same vision in every member of staff.
Aligning Partners:
When working with a large network of affiliates or
partner organisations, it can quickly become difficult
to keep everyone on the same track. By utilising a
big picture, everyone has the same vision and can
clearly see their part to play.
Meeting Standards:
Cognac's ISO 9000 Quality Manual is in fact a big
picture, which they will do for your company as well.
In one project you will receive a fully accredited
ISO manual and a fully inclusive "map" of
your organisation for anyone to see.
Advertising, Sponsoring
& Educating: By sponsoring a big picture with
a large audience of your target consumers, you can
get amazing results. In addition, by using big pictures
to inform large audiences of change, or public information,
you can truly increase the retention of knowledge
of the end-user.
Cognac began with a driven and extremely energetic young
man named Tom Ball. His profile on Ecademy's website
begins with a story about jumping on a trampoline with
family friends and swiftly moves into how he "got
fat" a year ago and quickly lost the weight with
dedicated morning workouts. He proudly states, "within
3 months I lost 3 inches. V. cool". Not only that,
but the launch of Cognac had Mr Ball in red coat-tails
and a bar in the lift. Indeed, I feel out of breath
just reading the profile. I can only imagine a day in
the life of the spirited Tom Ball.
He is also quite involved
with the Young Entrepreneurs Organisation (YEO), a
non-profit organisation of young CEOs and entrepreneurs
that total an annual turnover of $81bn among 5,500
global members. The organisation is always looking
for potential members who are passionate about learning
from world leaders and peers.
Cognac is truly a team
organisation- they love to help people and find new
partnerships. In fact, they love it so much that Cognac
is offering a mini-Smart Car to anyone who can give
30 solid referrals.
For more information
on this exciting young company and how they can assist
you in reaching your goals, visit http://www.cognac.co.uk
|
Ariadne
Capital Journal - Through the Maze Volume
5, Edition 1
