| |
BetBrain
(www.betbrain.com)
operates one of the world's leading odds comparison
services allowing users to bet at the best odds in the
sports betting market. The structural characteristics
and inefficiencies of this global market mean that clear
arbitrage opportunities regularly arise and that the
returns from betting at the best odds can be twice that
of betting at the worst odds. BetBrain delivers the
capability to capitalise on this by:
1 Extracting odds from over 75 sports book and betting
exchanges.
2 Analysing and comparing the odds.
3 Publishing the odds on www.betbrain.com and on affiliate
sites.
The business has approximately 135,000 unique visitors
per month generating 2.4M page views and 2,700 revenue-creating
click throughs per day. BetBrain is profitable.
The Opportunity
The global, online-betting industry is going through
a development process similar to that of the financial
services industry. The reason for this is that the
products are virtually identical e.g. a call-option
on Microsoft shares has the same structure as a bet
for Manchester United to win the Premier League. The
difference is that the betting industry is telescoping
what took the financial services industry hundreds
of years into only a handful.
We have already seen the creation of bookmakers, betting
exchanges and information providers analogous to market
makers, exchanges and information providers in the
financial markets.
BetBrain is proposing to build the remaining logical
market components:
Real Time Information Provision - the betting
market equivalent to Reuters and Bloomberg
Trading Company - the betting market equivalent
to arbitrage and proprietary trading desks.
Retail Brokerage - the betting market equivalent
to Charles Schwab and eTrade
BetBrain is currently active in the first area, with
four years of operation and experience. In building
the new units, BetBrain will exploit extensive and
well-established industry relations and technical
know how from this operation. All three opportunities
are real, viable and eminently profitable.
Ariadne Capital is assisting
BetBrain to raise capital so as to exploit this opportunity.
If you are interested to know more please contact
Paul Flanagan, Executive In Residence, at Ariadne
Capital (betbrain@ariadnecapital.com)
|
Ariadne
Capital Journal - Through the Maze Volume
5, Edition 2
