| Most
of the working world does not have time to sit down
in the morning during the working week with breakfast
and to read the newspaper- that type
of luxury is saved for a Sunday morning. However, with
Otodio technology, you will be able to listen to a broadsheet
publication, such as a newspaper or journal article,
while you either drive to work or take the train, and
navigate through the newspaper with either pushbuttons
or voice commands. Otodio allows you to
Otodio is a global standard
system for conditioning the text of daily newspapers
(and text heavy magazines), transmitting it in text
form over digital radio and storing it in radio receivers,
such as car audio systems or handheld radios.
Subscribers will listen
to a high-quality synthesized speech version of the
publication read aloud to them, controlled by a simple
set of voice commands, control buttons or column control
stick actions.
In the US, where so many
commuters are "road warriors" (meaning that
they spend at least 30 minutes driving to and from
work every day), they are forced to listen to the
same news shows repeatedly, or a talk show that wears
at your nerves after 20 minutes of the caffeine-fueled
radio djs. Instead of listening to these things, the
Otodio subscriber will be able to sit back and relax
while their favorite publication is spoken aloud.
This can also prove to be beneficial as a work tool.
Doctors, for example, might subscribe to a medical
journal and instead of taking up time at home that
should be spent with family, or adding 10 hours to
a workweek, the doctor can subscribe to the medical
journal via Otodio and catch up on all the latest
news and reports on their way to work in the morning.
Another example of this
is for Traders on Wall Street or elsewhere in the
world. It is often a requirement for those working
for a trading company or on the floor to know exactly
what has happened in a publication such as the Financial
Times before the trader gets into work in the morning.
Instead of scanning through the newspaper quickly
in the morning, this individual can listen to the
latest business developments via their Otodio system.
Otodio will also be of
great benefit to the visually impaired and is strongly
supported by the relevant organizations and they are
in discussions with the Royal National Institute of
the Blind in the UK and the American Federation for
the Blind in the USA.
Otodio services are
delivered by an Otodio Service Provider (OSP). There
will normally be one OSP in each country. The OSP
will be an established company with relevant technology
and consumer marketing expertise as well as credibility
with publishers. For example, in three to five years
time there are expected to be one million Otodio subscribers
in each of the larger European countries paying, on
average, 2 a week to receive publications, making
a 100million business for the OSPs in each of
these countries.
Digital Radio in the
UK: The Chicken and the Egg
Digital radio is already
suffering from the chicken and the egg problem in
many markets. Broadcasters largely don't deliver additional
digital radio channels because there are so few receivers.
Digital radios are not bought (or even sold) because
there is not much additional content or other functionality.
Otodio breaks this circle for digital radio in general
because it provides an easily understood and clearly
useful additional functionality based on content that
already exists and which consumers readily understand.
Otodio will not suffer its own chicken and egg problem
because it is relatively inexpensive to set up and
deliver and because it is strongly supported by the
newspaper and magazine publishing industry.
The American market for
Digital Radio is not suffering from the chicken and
egg problem- Sirius and XM digital radio provide content,
receivers and present themselves as a service provider
for digital radio. XM radio takes the lead in the
market and is the most highly recognized but Sirius,
having just signed a contract with Howard Stern, provides
a very formidable competitor in the American market.
Although train users
might be wary of using such a service- would you still
be able to listen to Otodio while in the Underground?
- there is no need to be. Otodio will transmit the
information via a xls file
How is a Digital Radio
Receiver Made Otodio Compatible?
Existing chips within
digital radios are easily capable of receiving and
delivering Otodio files, including running the text-to-speech
(TTS) processing. Adding additional memory, to ensure
the highest quality speech, is the only internal hardware
modification. Otherwise, only a straightforward software
upgrade is required to add an Otodio compliant XML
parser and TTS engine. Otodio specifies an industry
standard TTS interface, so receiver manufacturers
can choose from any of several TTS software vendors,
who are delivering a range of high quality voices
in all major languages. A European market for many
hundreds of thousands of receivers, for use by the
visually impaired, will emerge; prior to Otodio receivers
becoming standard in production cars.
The Technology
In designing the Otodio
technology, Otodio Ltd has focused on; ease of consumer
use; making the conditioning and delivery of the content
as inexpensive and flexible as possible; also making
the standard clear and open, so that it is in every
industry participant's interest to adopt it.
The Otodio standard is independent of digital radio
technology although it is anticipated that it will
be delivered through DAB in all areas where DAB is
operational. Otodio is also independent of the conditional
access system, though it is recommended that a specific
system is used.
Otodio Ltd has patented the overall Otodio system
and several key innovative solutions within the system.
The company is licensing the use of the standard to
OSP's and receiver manufacturers at nominal rates.
Otodio Ltd also supplies content conditioning systems
and consultancy services.
Otodio's Technology
& Patents
Otodio enables printed
content to be "listened to" over a digital
radio. It brings together the world of printed content
-- newspapers, magazines, journals, books, archives,
etc. with the world of radio and digital audio.
Its technology simplifies published documents so that
they can be broadcast digitally over digital or satellite
radio and then "read out" using existing
text-to-speech technology.
At the back end, the
Otodio engine enables satellite and DAB radio to receive
and store complete publications for daily listening.
At the front end, the user can "browse"
these publications using steering wheel audio controls,
radio buttons or voice commands. It has five patents
(pending) in the U.S. and the U.K.
Otodio's Target Market
Otodio's initial target
market is "drive time" commuters. In the
U.S., about 90 million people and about 50% of commuters
have a journey of more than 10 miles. An average American
spends 9% of their "awake time" in a vehicle.
Working with XM satellite radio in the U.S., Otodio
estimates its market to be 15 million users and worth
more than a billion dollars a year.
Otodio is not limited to satellite radio -- it's "pipe
agnostic" and can work over any digital delivery
platform -- mobile phones, the Web, etc. The initial
"soft market" is one where the industry
players have a compelling need to adopt Otodio's technology
such as satellite radio today.
Otodio's Revenue Model
Otodio's business model
drives revenue from three sources:
1. Licensing fees from
radio receiver makers;
2. Franchise fees from Otodio Service Providers (OSPs)
in their geographic region; and
3. ASP fees from publishers and OSPs to produce Otodio
compliant files.
Commercial Update
While various discussions
are in progress, the most advanced are:
Pilot 1
Agreement with XM in the States to build an
in-car demo. XM is the market leader in the U.S. satellite
radio industry;
Pilot 2
A signed LOI with BT to be an OSP (Otodio Service
Provider) for the UK; BT is spending between £50k
and £100k as it's very excited about Otodio's
prospects. It is also asking for an exclusivity of
the U.K. franchise;
Pilot 3
Negotiating with Audi and Panasonic to jointly
build an in-car demo by June.
Otodio as Industry Standard
Otodio is in talks
with the European Technology Standards Institute (ETSI)
and the World DAB Forum for its protocols to be the
industry standard;
The Otodio standard has been strongly endorsed
by the Royal National Institute for the Blind (RNIB)
in the UK and the American Federation for the Blind
(AFB) in the USA. The number of visually impaired
in these two countries exceeds 12 million people.
And there's a significantly greater population that's
reading impaired (dyslexic, etc.)
Media Interest
Numerous publications
have indicated the Otodio solution provides a new
and viable revenue stream - the Pearson Group, which
owns the Financial Times and the Economist, and News
International have provided Otodio with live feeds
for testing purposes.
For more information please email us on radio@ariadnecaptial.com
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