Building Europe.net Ariadne Capital Journal - Through the Maze  Volume 5, Edition 3

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  Frontline
Mezzo Movies - Discount Travel Upgrades its Offering
By Dave Sampson

In Flight Entertainment for the Discount Traveler

Every time I walk through an airport and see a businessman or woman dressed in a suit, I think to myself “what a life, first class travel!” with a twinge of jealousy. Recently, I've seen those executives get on EasyJet flights and fight for one of the best seats on the plane with the rest of us discount travelers and holiday-makers.

However, unlike me on recent trips to Norway and Spain , many traveling businesspeople have a meeting to prepare for, something to do for those 2-3 hours in the air. What I wouldn't give for a movie or television program to watch, or maybe even a documentary on the place I'm going to visit (especially in the case of Norway- where I had no idea what to expect besides early sunsets and cold weather!). Unfortunately, discount airlines being, well, cheap, haven't provided any in-flight entertainment besides a dog-eared magazine in the seat-back, so I've had to rely on books (which are easily forgotten at home) or expensive magazines from airport shops.

The team at Mezzo Movies has a come up with a solution for the discount airline traveler. Already in trials on several discount airlines, passengers can rent a Mezzo handset that is pre-loaded with a choice of films, TV shows, music and documentaries. For about £5.00, a passenger can rent the handheld Mezzo device and have their choice of 2 films, as many television shows as can be squeezed into the flight, radio and potentially other in-flight entertainment. Imagine watching a documentary about Rome and its sights while on your holiday flight to that very city (or any other for that matter), and figuring out exactly where you will be visiting once you land; or passing the 4 hours after an exhausting clubbing holiday in Prague with a film to unwind before the week ahead at work.

Mezzo Movies is completing a round of angel funding and are moving forward quickly to market. Expect to see their handsets and services being offered on a discount airlines flight soon.

For more information about Mezzo Movies, please contact Dave Sampson: Dave@Mezzomovies.com



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