Building Europe.net Ariadne Capital Journal - Through the Maze  Volume 5, Edition 3

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Frontline


Elizabeth Hackford 's company, Take Media Ltd, is in the process of launching a new London based film magazine


Take1 tm film magazine, due to launched in June 2005, is London 's new weekly film review and listings magazine. It's the weekly film magazine that everyone has been waiting for. The magazine gives comprehensive coverage of all films on general release in the UK being exhibited through London cinemas.

Take1 will be distributed in London , through UCI Cinemas, independent cinemas, and cool cafes & bars throughout London 's West End . In addition for the first few issues, Take1 will be handed to people outside main central London tube stations.

  • Free - Take1 will be given away free. It's the first magazine of its kind to be given away free.
  • Unique - There is currently no other weekly magazine dedicated entirely to films that also includes listings. Furthermore there is no other magazine distributed in cinemas that contains listings for all cinemas in London.
  • Independent Style - Take1's editorial voice will be completely independent showing no bias towards any particular film distributor.
  • Quality - Unlike many listings magazines, Take1 will be a high quality magazine reflecting the glamour of the film industry and thus appealing more to advertisers. In fact Take1's quality will be higher than some of its potential competitors (e.g. TimeOut).
  • Compact - A5 in size makes Take1 unique and easily portable. It's a guide that readers will want to take away with them to use as a resource during the week.

Having injected around £75,000 herself, Elizabeth is still in the process of raising funds, and now that she is signing up advertising orders, it's a prime time to invest in the company. The project has also been granted a £100k SFLGS loan, approved by Barclays Bank.

For further information, please contact Elizabeth Hackford . She can be reached on
+44 (0)20 7851 3522 or elizabeth@take1mag.com .



ŠAriadne Capital Ltd. 2005