Ariadne Capital: Journal

Ariadne Capital Journal - Through the Maze Volume 5, Edition 3

Click here to view Back
Issues of the Ariadne Capital Journal - Through the Maze

To recommend the Ariadne Capital Journal - Through the Maze to a friend
please email their details to Journal@ariadnecapital.com

	Survey
	118 800 Directory Enquiries is planning to launch a content-based service in 2006 that will give their customers access to information at their fingertips. It's a lifestyle management service but for a fraction of the cost. Imagine being out in town and deciding to go to a movie - you could call a friend, ask them to log on to their computer and find out where and when the film is playing, or worse, show up to the cinema only to find out that it's sold out! Instead of going through this hassle, you will be able to dial 118 800 and immediately get cinema listings in your area of choice, as well as buy the tickets, which will be waiting for you at the box office. We'd like to know how valuable you would find this service and we'd appreciate if you took a few minutes to quickly answer the following survey questions. You can only answer them once and each participant will be entered into a lottery to win £100 towards a London restaurant of your choice.
	1. Rank the services below in order of usefulness to you (1= most useful, 8 = least useful): Cinema Guide Travel Guide (train/flight times or step-by-step directions) Weather Service Restaurant Finder and Reviews Tickets for events (sporting events, plays, etc) Sports updates My nearest (e.g. ATM/Petrol station) Lottery numbers 2. How do you get information regarding the above content options today? Internet Directory Enquiries Newspapers or Magazines such as TimeOut Paper based Phone Books (e.g. Yellow Pages) Other 3. How often would you use a content-based Directory Enquiries service? More than 10 times per month Between 8 and 10 times per month Between 5 and 8 times per month Between 2 and 5 times per month Between 0 and 2 times per month 4. How often do you use a Directory Enquiry Service? More than 10 times per month Between 8 and 10 times per month Between 5 and 8 times per month Between 2 and 5 times per month Between 0 and 2 times per month 5. Rank what is most important to you when selecting a directory enquiry service (1 = most important, 6 = least): Accuracy Cost UK based call centre Helpful operators Additional services (e.g. Cinema listings) Ease of remembering the 118 number 6.What would make you change your existing Directory Enquiry Service? Cost Accuracy Memorable number of another 118 service Advertising recall of another 118 service Additional services offered by a new 118 service (e.g. Train information) Location of another 118 service's call centre ( UK based vs. abroad) 7. If you have discontinued using 118 telephone services, what were the reasons? Cost Negative PR associated with the 118 industry You thought the 192 service was for free The confusing marketing messages from all the 118 providers Ease of remembering the 118 numbers You use the internet to search for telephone numbers You use paper based phone books instead Your company does not allow you to call 118 services from work 8. Rank your location when you use 118 services (1-3): Home Office Mobile Phone