Version 6, Edition 2

Contents

Sennari


For Sennari
Alfredo Narez
Ph:770-605-7333
alfredo@sennari.com
For OnHollywood
Edelman
Renee Edelman
Ph: 212.704.8249
renee.edelman@edelman.com

Sennari Selected by AlwaysOn as an OnHollywood 100
Top Private Company Award Winner

Recognized for leadership in emerging technology
for digital entertainment and media

Cupertino, CA - 4/19/07 - Sennari, creators of the leading mobile2.0 enablement platform, today announced that it has been chosen by AlwaysOn as one of the OnHollywood 100 Top Private Companies. The OnHollywood 100 is a power list of the top private emerging technology companies in digital entertainment and media. Sennari was handpicked by the AlwaysOn editorial team based on a set of five criteria--innovation, market potential, customer adoption, media buzz and investor value creation.

Sennari and the OnHollywood 100 will be honored at the OnHollywood digital entertainment and media event, May 1-3, 2007, at the Roosevelt Hotel in Hollywood, California. OnHollywood delves into the challenges, opportunities and business models of the digital era, and showcases the most innovative private companies that are changing the way entertainment and media is created, distributed, consumed and monetized.

OnHollywood is an important forum that presents and debates the critical issues surrounding the transformation of the entertainment economy to one based on digital technology," said Tony Perkins, founder and CEO of AlwaysOn.

"Digital technology has transformed the way content is created and delivered to consumers everywhere. The OnHollywood Top 100 companies are an elite group of innovators who are using this technology to revolutionize the industry."

The OnHollywood 100 was selected from more than 1,000 companies, peer-nominated by leading venture capitalists, investment bankers and industry analysts.

OnHollywood is the perfect event to showcase Sennari.s integrated mobile marketing and entertainment services. Specializing in advanced mCRM features that allow advanced user registration, opt-in marketing, transactional and reporting capabilities directly from mobile phone applications; Sennari.s enablement platform for mobile applications is focused on delivering strong brand relationships and extending customer loyalty to a whole new level.

A full list of all the OnHollywood 100 companies can be found on the AlwaysOn Web site at: http://alwayson.goingon.com/permalink/post/8389

"We are proud to be recognized by AlwaysOn as an OnHollywood 100 company," Sennari CEO Bill Barhydt said. "This recognition is important to Sennari, as it confirms the importance of a platform that connects consumers with tailored mobile entertainment and marketing experiences."

About OnHollywood 2007: May 1-3 @ The Hollywood Roosevelt Hotel, Hollywood, California

OnHollywood is where cutting edge technology from the backstreets of Silicon Valley converges with Hollywood.s media and entertainment elite. The two-and-a-half day event borrows from the "film market" tradition by providing an open environment for digital media and entertainment entrepreneurs to meet the big-time studio, telco and consumer electronics executives, venture capitalists and media. At OnHollywood, our editors will also honor the OnHollywood 100 Top Private Companies. Fifty of the top CEOs from the OnHollywood 100 will pitch their market strategies to a panel of industry experts in our "CEO Showcase."

Sennari offers the first mobile customer relationship management (mCRM) platform for building connected, transactional mobile applications. The mCRM platform enables ad funded mobile services; mobile rewards programs, and retail applications. Our mWallet technology links all assets and attributes to increase loyalty and revenue potential in all forms of consumer relationships within mobile marketing, couponing, and promotions.

About AlwaysOn

ALWAYSON ignited the open-media revolution in early 2003 by being the first media brand to launch a global blog network. In 2004, ALWAYSON continued to lead the media industry in innovation by introducing a social network where members can connect and engage. ALWAYSON is also revolutionizing the media business by applying its open-media principles to its executive event series (STANFORD SUMMIT, ALWAYSON HOLLYWOOD, ALWAYSON MEDIA and GOINGGREEN) and quarterly print "blogozine" by empowering its members to post and share their ideas and meet each other online. As our loyal readers know, ALWAYSON is committed to the free-market, merit-driven approach to reporting and event programming. No other media brand has dared to create such open interaction with its readers and event participants.

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