The Key Revolution partners with Ariadne Capital to realise its goal of SIM-assured trusted internet services
Adrian Burholt is no stranger to rolling out large consumer services. He was one of the fathers of Vodafone Live, the consumer portal that transformed the way users adopted the mobile internet. He also launched Vodafone Simply, the handset and service targeted at the older generation, with its strong focus on simplicity and ease of use, driving a sizable and loyal subscriber base across Europe. These experiences equip him well for his latest venture, The Key Revolution.
With his mobile operator background, Adrian recognised the value of the trusted identity and security of the mobile phone SIM card and he has had a long held vision that it could be used well beyond the mobile phone. Having persuaded Vodafone to license him some of its SIM IP, his team have set about creating a platform to provide a range of services assured by a SIM card. He initially seeks to solve those niggly problems that beset us all; keeping a store of all your online passwords with you; making a seamless back-up of your important information; and having secure access to your important documents when on the move. He sees this revolution starting with a USB attached SIM device which acts as a consumer’s “key” to an online backup and a set of services to support a nomadic user. Using his team’s strong focus on ease of use, his secure key will be very simple to use and will transform the way consumers and small businesses deal with backing-up, transferring and managing critical information. Over time The Key Revolution will deliver a wide range of services using the trusted identity and security of the SIM card.
Key Revolution are already well advanced in negotiations or have MOUs with key distributors and retailers. The service development is well under way and they will launch a commercial beta in Q1 2008. They are current in a funding round that will enable them to take the service to full commercial launch.
With an atmosphere of increasing concern about online security and issues around identity theft, Adrian sees no shortage of opportunity to use his simple, secure key and managed gateway, as the trusted access point for a range of online services.
For more information see: www.thekeyrevolution.com