Why have all the angels gone?
By
Lisa
Bushrod
1
December 2003

Angel investors, seed investors and early stage
investors, in that order of severity, saw
their investments wiped out when venture capital and private equity
valuations collapsed
in late 2000 and during 2001. For many it's a case of a lesson they feel no
need to repeat, but others are coming back, strictly on their terms. Angel,
seed and early stage investors are developing new investment models, some of
which have already begun to emerge.
Given that most of these investors received unsympathetic treatment at the
hands of later stage venture capitalists it should come as no surprise that
these new models are unlikely to offer much benefit to the later stage
venture capital community. This could be a worrying development given that
later stage venture capitalists have traditionally relied on these earlier
stage funders to create at least a part of their deal flow. Lisa Bushrod
reports.
As is so often the case with developments in the financial markets the story
begins in America. But being venture capital, it begins on the west coast of
the US, rather than the east. Perry Yam, partner at SJ Berwin, explains: "If
you look back 10 to 15 years at British venture capital, early stage
investing was structured as a combination of fixed rate preference shares
providing a fixed rate coupon, (and this quasi-equity slice was often
redeemable) and a layer of ordinary equity. More recently, at the start of
the tech boom (coinciding with the development of the Bay area and Menlo
Park on the west coast of America) concept companies' with no revenue and no
sales were being backed by American VCs. It was at this time that deal
structures began to change with VCs opting instead for some form of
participating preferred equity, which benefited from cash out ahead of
others on a participating basis. This structure migrated across the pond."
See the box titled terminolgy on the following page, which explains some of
the meanings of some of the terms.
"Linked to these participating preferred share structures were a number of
downside protection mechanisms including price anti-dilution rights. This
said that in circumstances where VCs were paying, say, 50p now per share if
at a subsequent fund raising shares they were priced at, say, 25p the
company contractually agreed to issue additional shares (at par or by way of
a bonus issue) to the VC on either a weighted average or a full ratchet
basis. This was to ensure that overall the price paid, including the price
paid originally, was adjusted," says Yam.
Anti-dilution rights applied during the high of the dot.com bubble were a
way to overcome the problem of multiple investment rounds at ever-higher
valuations, according to VCs that used them. They argue anti-dilution was
the quid pro quo to protect their exit values when they were being asked to
pay top dollar to participate in a funding round.
You might also infer that some of this cautiousness was actually a
protection against some of the sloppy funding agreements during the dot.com
bubble, which saw things like new option pools being created at every new
investment round. Good practice, to which the industry has since reverted,
dictates that the size, or percentage, of the option pool is set at the
outset of the investment and new tranches are released only up to that
maximum. But this sort of dilution, so long as management wasn't terribly
impacted, was tolerated in a market where the only way for valuations was
up.
Liquidation preference is the other major innovation, alongside
anti-dilution rights, to hit the venture capital market during the dot.com
boom and bust. "Multiple liquidation preferences are frequently brought into
question, particularly if the company is likely to need further funding. In
any future round, these are likely to get thrown out of the window when a
new investor puts another equity layer over the existing one," says Martin
McNair, director of Advent Venture Partners. But one clear advantage is that
VCs sometimes get away with it, even if in a watered down form.
And McNair points to another advantage: "To the investors, one perceived
benefit of a liquidation preference is that it effectively lowers the
effective entry valuation in cases of poor exit performance." The reason for
this is the structure of liquidation preference. One times liquidation
preference simply means the VC holding that card will get its money back
before anyone else. If the agreement stipulates two times or more then that
is what the VC is able to recoup on the investment before anyone else on the
same equity level gets a look in. So it is easy to understand that,
depending on the multiple applied to the liquidation preference, new
investors will be reluctant to pay top dollar because the hurdle for getting
their money back and going on to make a healthy return is not only creditors
but their co-investors on the equity as well.
Applying a multiple is one way to structure a liquidation preference;
another is to apply a management catch up clause. This could mean, for
example, after the VC takes a specified return any remaining money in the
pot will be split on a pre-agreed ratchet or percentage between the VCs and
the management team. Double dipping refers to a combination of multiple
liquidation preference and management catch up.
Although according to some (mostly the VCs) anti-dilution and liquidation
preference were understandable introductions during the heady days of the
dot.com bubble, in fact others (mainly the advisers) believe these clauses
gained real ground in the panic to stem the flow of value out of portfolios.
"In the 1990s it was straight forward: B round was at a high valuation than
A and C round higher than B. Although you got diluted it was minimised by
achieving greater valuations. Then it all went sour. I think every investor
in a new round tried to protect their investment at the expense of previous
investors," says Stewart Binnie, partner at Augusta Finance.
For many VCs using anti-dilution and liquidation preference clauses was seen
as a way for VCs to stop others doing to them what they were doing to
others. Although many VCs probably assumed they had shored up their value,
often at the expense of existing investors in a company, in many cases
(probably because they weren't aware how long the slump would last) they
weren't the last funder into the company and so suffered the same fate as
the investors before them.
Now the market has stabilised and people understand the absolute impact of
such mechanisms, some VCs and advisers are inclined to think that overall
anti-dilution and liquidation preference may actually have created more
problems than they attempted to solve.
As Joanna James, managing director of Central and Eastern Europe at Advent
International, points out: "If you are faced with the choice between a
company going bust and losing all your money and giving up your
anti-dilution rights then what are you going to do? It gets more complicated
even where you have a controlling stake if you have a syndicate. In a big
syndicate one fund could say, I don't care, let it go down." So what happens
is you all pay [that fund] off because he knows you don't want to lose all
your money. If you write in anti-dilution you are actually handing a big
stick to your small partners."
Most VCs are called on to play this game of brinkmanship at some point in
their career. James relates an incident earlier in her career when an
investment had reached the point of a bank workout group. The lead VC on
being told by the banks that it was being written out of the deal, to the
horror of the management team, proposed to walk away thereby imposing its
position on the bank. The bank then relented, bringing the VC back into the
deal.
Aside from the perverse effect of creating a real problem for the investor
that inserted the anti-dilution clause, anti-dilution, along with the
multiple liquidation clause, can mean a company loses all attraction to new
potential investors. Julie Meyer, co-founder of investment and advisory firm
Ariadne Capital, currently faces just such a situation. She says: "We are
raising a next round of funding where the current investors have created a
company that is not financable. They have put in terms that are not enabling
the company to get the next round of funding. They have killed the upside."
The existing investor is facing portfolio problems, which no doubt goes
someway towards explaining its intransigence on the issue. But time delays
create real problems for portfolio companies, quite apart from the fact that
attention is diverted from running the business to solving its funding
issue.
While VCs do not appear to have too many qualms about wiping out the
interest of those investors that went before them, when these protection
mechanisms leave the management team in a similar situation most VCs quickly
move to realign management's interests with theirs.
"If the exit valuation is likely to be of the order of the money that has
been invested, management's motivation could be severely compromised and VCs
have to address that. In a moderate or borderline distressed sale of a
company that has not performed to plan the VCs have to get into discussions
upfront with the management team as to how proceeds might be split at exit,
which completely throws liquidation preference out of the window. Otherwise
it's like asking turkeys to vote for Christmas," says McNair.
If a sale is a realistic possibility and is imminent VCs will act quickly.
One fear otherwise is that during negotiations a management team disaffected
by its lack of economic interest in the deal, despite probably years of
total commitment during a difficult market, will either not wish to be part
of the sale or, worse, look to the buyer to add an incentive to get them to
stay. Inevitably that would taint exit value negotiations, causing downward
pressure on the price. And as Meyer points out: "[People] have to be careful
that [they are] not just creating employees out of entrepreneurs."
Some management teams are acutely aware of what these new structuring
techniques have done to their economic interest. "We have seen structures
with particularly heavy liquidation preferences of several folds. And the
entrepreneurs are now looking to raise new money hoping to obliterate the
old stock so a more traditional and equitable structure can be put in
place," says McNair.
Others are less aware and require advice to see them through. "Some
[management teams] are sophisticated and others are not. The ones that are
not might ask questions about what percentage of the company they should be
asking for. The percentage is irrelevant. They need to find out what the VC
model is and what that percentage is going to get in terms of absolute
money," says Jeremy Hunt, partner at Allen & Overy.
Joanna James says: "I wrote our term sheet in 1996, we have amended it, but
not substantially. The important thing is to try and not make it sound like
a legal document. My heart sinks when an entrepreneur brings lawyers to term
sheet negotiations because it goes from six pages to 60. It's an interim
document and the point should be that when the transaction document appears,
which will be five or ten times the size, there should be no surprises."
It's not that management teams are unduly stupid: VCs are said to be past
masters at making an offer you can't understand, rather than one you can't
refuse. Given that the British Venture Capital Association currently has a
working party looking at producing a standard term sheet, this is obviously
an accusation not taken lightly. The idea being that management teams will
be able to drill down to the meaning quicker and perhaps, if they are lucky
enough to be in the position, even be able to make genuine comparisons
between competing offers; not something that VCs are necessarily ecstatic
about.
It's easy to understand why VCs aren't jumping for joy. They are all too
aware that entrepreneurs appear to make their decision based only on the
information presented to them. "Entrepreneurs very rarely ask to talk to
[our] investee companies. We take references on them so I am surprised they
don't take references on us. I think they rely on their advisers," says
James.
Keith Willey is assistant professor of entrepreneurship at London Business
School and COO of Sussex Place Ventures, a seed fund originally borne out of
London Business School (LBS.) He is also involved in the non-life science
investment done by the University Challenge Fund of which University of
London (to which LBS belongs) is a part.
As well as watching the developments in the market from an academic
perspective Willey has also experienced their harsh reality. He says: "If I
was an entrepreneur I would think very carefully about investors because
what can really paralyse you is angel and VC conflicts. If the entrepreneur
did as much due diligence on the VCs as is done on them it might result in
some much better situations. I would try to find out how the VC works when
things are not going so well and how much they will engage in working
through any problems that arise. Similarly I would ensure that discussions
with angels are kept realistic, sometimes loyalty to the original backers
can get in the way of sensible deals needed to keep the business going." Not
the easiest conversation to have if the angel is about to be dropped from a
great height, particularly given that angels and seed investors are quite
adept at playing the loyalty card if it looks like all else will fail.
With angels, seed and early stage investors facing such an unfriendly
investor environment Willey suggests the best place might be to stay home.
He says: "There is clear financial logic for not investing when you are not
seeing exciting returns because we cannot see the trade sale or IPO markets
opening up for a while. A lot of people are holding onto their money; they
may be too emotionally attached to the business to do the right thing for
their investors, which can be to give the money back. Others are investing
all the way through the cycle. The only way that you can do that is to club
together so that the early stage investors are not subject to this great
washing out."
Binnie believes that when the markets pick up conditions will improve for
angel, seed and early stage investors. "As the pendulum swings back and VCs
compete for companies again then they will behave properly. The casualty has
been all the business angels, seed investors and early stage investors.
Nobody wants to do them anymore. Why be an early stage investor if you get
blown out of the water by these devices appearing in subsequent rounds?" he
asks.
With so few angels and seed investors in the market it may be that there is
a return to relying on family and friends. Some of those angels that have
come back into the market already are attempting to play the VCs at their
own game. But Willey questions the effectiveness of such an approach.
"Angels would go in as ordinary shareholders but now you see them with what
looks like a VC term sheet, including things like preference shares,
guaranteed IRR, 20% rolled up dividend, anti-dilution and liquidation
preference. It's all totally meaningless if you subsequently go to a VC
because if a VC is looking at an investment and has got someone sitting on
those they will say no, so it's really an opening gambit," he says.
Posturing might drag out a deal but isn't likely to address the structural
issues that angels and seed investors could once again find washing them out
of investments. Even staying involved and on the side of the management has
failed to save the bacon of most angel and seed investors. While
commentators theorise that this may be a way around some of the problems the
reality is that by the time a company moves to later stage funding it is not
just about money.
Equally important is the fact that the company has moved into a new phase in
its life cycle, a phase where later stage investors should, in theory, be
better equipped than their earlier stage counterparts to add value. This
greater value added proposition applies all the way along the investment
cycle and is why the last in should if all goes well make more relatively
than those that came before it. This is also one of the reasons why
successful early stage investors often move up the value chain when they
raise their next fund, having been somewhat aggrieved by the returns enjoyed
by the next funders into the company they nurtured.
The simple solution to keeping angel and seed investors in the wider venture
capital picture ought to be to give them the option to realise some of their
gain or redeem part of their investment at the next funding stage. But this
is pie in the sky. Any VC putting such a proposal to its investment
committee would find the committee running the proverbial mile: VCs don't
like replacement capital. Money in is the only thing that makes sense to
them. And even if the sums involved were not considerable and the investment
proposition was robust the fact that an angel or seed investor wanted out
would ring alarm bells.
With no guarantee that they won't get washed out again angels and seed
investors that want to continue to invest have had to adapt their approach
so they are not left in the position again where they have no control over
their investment. "The historical model of angel investing is a dying breed
because the risks for angel investors are so high and the upside is not big
enough or often enough to compensate for the downside. You simply have to be
able to follow your money; you simply have to be able to provide time and
resources to the company when it needs it. Therefore if [you are] part of a
syndicate or club the burden is reduced dramatically," says David Giampaolo,
chief executive of Pi Capital. Pi Capital is effectively a club of angel
investors with the capacity to invest between GBP1m and GBP3m per funding
round.
Willey expands on the issue of what being able to follow your money really
means in today's climate of flat and down venture rounds. "When you are
trying to get follow on funding you fight your corner as hard as you can.
What really gets you a seat at the table is if you can put some follow on
money in, that is the one thing that lets you use your position to
negotiate. Otherwise you can stop the deal happening but you'd be mad to
turn it away [in this funding climate,]" he says.
VCs are already acknowledging this shift in approach by angel and seed
investors. McNair says: "What we are finding is that seed investors are
thinking more about future rounds and they increasingly keep some of their
powder dry. In a follow on institutional round they can then invest in the
preferred equity, or possibly put a provision in the seed funders' agreement
that at least part of theirs can be converted [to the next tier]."
Aside from keeping some money back so they can participate and minimise
their dilution at the next round, angel and seed investors are reverting to
drip feeding funds, as was common practice pre the dot.com bubble.
"If a company is going out to an angel or to a seed funder [investors] need
to find out what's really driving the cash and if there is any way that the
investor can defer part of the investment against some milestones, only
putting in what the company needs this year and reserving the right to put
in more funds in the future. Four or five years ago people would have drip
fed in [money] at seed funding stage," says Baljit Chohan, partner at Wragge
& Co.
The VC community largely accepts that angel and seed investors have,
relatively speaking, probably suffered most from the fall out in valuations.
James sums up the situation succinctly: "It's a harsh, cruel world. If
people can see they could squeeze you out then they will if they are never
going to have a future relationship with you"
Amadeus Capital Partners, an early stage investor based in London and
Cambridge, is worried about its relationships with angel investors and those
of the VC community generally. Acknowledging that there is some disaffection
with the VC market among the angel community it wants to reach, Amadeus has
come up with a convincing structure to overcome the trust issue. This
involves the Amadeus Mobile Seed Fund, which is run by Laurence John out of
the firm's Cambridge office.
"The [Mobile Seed] fund is a separate fund so it has to work as a seed fund
in itself so I am very concerned about structures of deals and whether [the
fund] would get washed out," says John. Interestingly the investors in this
GBP3m fund are not the same as are in Amadeus' main fund so this counters
the suggestion that the mobile fund might be tempted to wash out one
investment if it allowed investors to catch up elsewhere. This is vitally
important if Amadeus is to build trust and encourage angels to invest
alongside it. The mobile fund is structured so that whatever it and its
angel partners put into a deal Amadeus' main fund will match on the same
terms.
John also says: "Make sure you can put more money in to protect the level of
investment and put [money] in deals that have a chance of exiting very
early." Giampaolo underscores this point: "Seed round, angel round, VC A and
B and so on: businesses that have that type of capital structure are not
meant to be supported by business angels unless [the angel is] extremely
savvy, can add value or is extremely rich."
Those are big caveats and ones that will apply in only the rarest of cases.
So in reality it looks as though angel and seed investors are only going to
participate in the market for the time being where they can continue to
follow their investment and where they see a reasonable likelihood of exit
with a two to three year time horizon. This ought to worry later stage
investors because it could mean the relay method of investing from which
they have done so well in the past begins to dry up. And if this happens
later stage investors may find the companies where they invest in the future
have not been used to the rigours of professional or institutional investors
and are all the more difficult to manage as a consequence.
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