Julian Hardy is a well known media executive. He is a serial entrepreneur and has been involved in numerous start ups and business projects. As co-founder in his latest venture, Sennari Entertainment Inc, he aims to bring loyalty platforms and new forms of gaming from traditional platforms to the mobile device.

Whilst his interests are now primarily focused on the wireless (mobile) media sector, his experience is diverse. Julian has extensive experience in mobile games publishing having worked with two of the industries larger players. As the President of EMEA for Sorrent he managed the team that was responsible for the launch of a number of Atari consoles titles on mobile throughout Europe including Driv3r, the most successful mobile game of 2004, and an execution that changed the way mobile games are marketed to consumers. Hardy was then instrumental in the acquisition of Macrospace - a London based developer - by Sorrent, leading to a broadening of their operations in Europe and Asia and a balancing of their global revenues.

Julian is the former EMEA president of MFORMA, the world's leading wireless entertainment publisher. While at MFORMA, Julian managed the growth of the EMEA as a stand alone business, taking it from start-up to a multi-million dollar operation, with the most extensive market share across Europe. Prior to MFORMA, Julian was CEO of Scan Mobile, an SMS applications company building leading edge products for mobile carriers including Vodafone, T-Mobile and Orange along with corporate customers such as Argos and Littlewoods.

Julian was also a managing director at Freeserve, the UK's first free ISP and portal. He managed the portal operations and oversaw the transition from pure ISP to media and commerce based portal; vice president Europe for MTVi, a division he formed and rapidly built across Europe, in preparation for IPO; and commercial director for IPC Electric, a part of IPC Magazines Group Ltd., where he shaped its digital strategy across six operating divisions. Earlier, Julian was commercial director at Capital Interactive, part of Capital Radio Group, an innovator of digital entertainment and cross media promotion; and a co-founder of EMAP Online, part of EMAP PLC, one of Europe's largest media groups.

Julian is an investor or advisor to the following companies: Hands On Mobile Inc, Telcogames Ltd, Oberon Media Inc., Globalia Corp SA and Vividas PLC.

Julian Hardy